Conference Agenda

MENA’s digital infrastructure is entering a reset. Identity regulation, SIM lifecycle controls, network‑level verification and operator‑controlled onboarding are reshaping how funnels behave. This session maps the operator‑grade signals that determine stability, scale and commercial performance across GCC, Levant and North Africa.

• Identity regulation tightening
• SIM lifecycle controls
• Operator‑grade verification signals
• Fraud patterns unique to MENA
• Network‑level routing stability

• Device intelligence differences
• Compliance expectations for 2027
• Regional onboarding constraints
• Operator priorities for digital commerce
• Infrastructure signals shaping 2027

Identity is the backbone of MENA digital commerce. This session explores operator‑approved verification flows, MSISDN alternatives, SIM‑based identity and the routing logic that determines conversion. Delegates learn how operators interpret identity loss, what verification layers they require and how merchants build compliant, stable onboarding.

• Operator‑approved identity flows
• MSISDN alternatives
• SIM‑based verification
• Routing stability
• Fraud‑resistant onboarding

• Regional compliance differences
• Device‑driven identity signals
• Chrome‑proof identity options
• Operator expectations for 2027
• Identity as a commercial advantage

MENA’s payment landscape is shifting fast. DCB remains strong, wallets are scaling and A2A is emerging in GCC markets. This session maps the rails powering digital commerce: operator billing, wallet ecosystems, instant payments, regulatory constraints and the commercial pathways shaping 2027.

• DCB strength across GCC
• Wallet adoption signals
• A2A early growth
• Regulatory constraints
• Operator billing expectations

• Payment stability differences
• Hybrid payment models
• Regional settlement behaviour
• Fraud and verification signals
• Payment rails shaping 2027

Chrome disruption affects MENA differently. This session shows how operators, PSPs and aggregators rebuild journeys using verified channels, RCS billing, Firebase Authentication and operator‑controlled routing. Delegates learn how to stabilise flows in markets where browser behaviour varies sharply.

• Chrome behaviour in MENA
• Identity collapse patterns
• Operator‑controlled channels
• RCS billing deployments
• Firebase Authentication

• Routing stability
• Device‑specific breakage
• Regional funnel differences
• Compliance‑ready flows
• Chrome‑proof architecture

Operators across MENA are reshaping aggregation, onboarding, compliance and commercial control. This session explores platform strategy: content approval, onboarding flows, fraud controls, settlement logic and the commercial frameworks operators use to manage partners and scale digital services.

• Operator platform strategy
• Aggregation models
• Content approval flows
• Fraud controls
• Settlement logic

• Onboarding requirements
• Regional compliance differences
• Commercial frameworks
• Partner expectations
• Signals shaping operator strategy

A comparative view of MENA’s three major sub‑regions. Delegates learn how GCC, Levant and North Africa differ in identity, payments, content behaviour, fraud patterns and operator priorities. This session provides a regional map of where scale is happening and why.

• GCC: premium content + wallets
• Levant: hybrid rails + strong DCB
• North Africa: micro‑pricing + onboarding
• Identity differences
• Payment behaviour

• Content categories scaling
• Operator priorities
• Fraud patterns
• Regional compliance
• Signals shaping 2027

The closing session maps the strongest commercial signals for 2027: identity stability, wallet adoption, operator billing strength, premium content growth and the regulatory frameworks shaping digital commerce. This is the strategic outlook for operators, aggregators and merchants entering or expanding across MENA.

• Identity stability
• Wallet adoption
• Operator billing strength
• Premium content growth
• Regional compliance

• Fraud and verification
• Chrome‑proof flows
• Content evolution
• Payment resilience
• MENA’s 2027 outlook

Subscription economics in MENA are shaped by UX expectations, operator‑approved onboarding, wallet behaviour and regional content preferences. This session explores churn reduction, compliant onboarding, lifecycle design and the trust signals that determine long‑term value.

• UX expectations
• Operator onboarding
• Wallet behaviour
• Regional content preferences
• Churn reduction

• Lifecycle design
• Payment stability
• Compliance differences
• Trust signals
• Subscription signals for 2027

MENA content is shifting beyond entertainment into premium, value‑driven services: education, health, cybersecurity, utilities and lifestyle. This session maps regional content behaviour, category winners, onboarding strength and the formats scaling across GCC, Levant and North Africa.

• Premium content growth
• Regional relevance
• Value‑driven services
• Category winners
• Onboarding strength

• Short‑form formats
• Video‑heavy funnels
• Playable Ads
• Payment rails shaping content
• Signals for 2027

Gaming remains one of MENA’s strongest verticals. This session explores regional gaming behaviour, monetisation models, operator billing strength and the formats driving retention and recurring revenue.

• Regional gaming behaviour
• Monetisation models
• Operator billing strength
• Hybrid bundles
• Engagement loops

• Short‑form gaming
• Community‑driven retention
• Payment rails
• Regional differences
• Signals for 2027

Egypt, KSA and UAE represent three distinct commercial models. This session compares identity, payments, content behaviour, operator strategy and growth signals across these markets.

• Egypt: DCB + wallets
• KSA: premium + operator control
• UAE: compliance + high‑value content
• Identity differences
• Payment behaviour

• Content categories
• Operator strategy
• Fraud patterns
• Regional onboarding
• Signals shaping 2027

Operators discuss the future of digital commerce: identity, payments, content, fraud, compliance and commercial strategy. This session provides the operator‑level view of where MENA is heading and the commercial priorities shaping 2027.

• Identity strategy
• Payment rails
• Content control
• Fraud signals
• Compliance expectations

• Partner frameworks
• Regional differences
• Commercial priorities
• Growth pathways
• Operator outlook for 2027

The closing session maps the strongest signals for 2027: identity stability, wallet adoption, operator billing strength, premium content growth and the commercial pathways shaping regional expansion.

• Identity stability
• Wallet adoption
• Operator billing strength
• Premium content growth
• Regional compliance

• Fraud signals
• Chrome‑proof flows
• Content evolution
• Payment resilience
• MENA’s 2027 outlook